As a parent, you always want the best for your children, and it doesn’t stop when it comes to the health of their teeth and gums. Experts agree that brushing day and night with fluoride toothpaste is the most important behaviour a child can learn for good oral health and can cut tooth decay by up to 50% for children, compared with brushing just once (Pine et al., International Dental Journal 2000; 50: 312–323). That’s why it’s really important to get them into the habit as early as possible, as it will give them the best chance of having a healthy and beautiful smile.