According to the World Health Organisation, up to 90% of children experience dental caries (Bull, WHO 2005; 83: 661–669).
Brushing twice a day with good quality fluoride toothpaste can reduce cavities by up to 50% in children compared with brushing only once (International Dental Journal 2000 ; 50: 312–323).
Our brush day and night campaign is designed not only to educate people about the importance of brushing their teeth, but actually to motivate them to do it.